Meet Vitalija, Founder - Greeny Beany

“Greeny Beany: Redefining Healthy Eating for a Busy, Sustainable Lifestyle

For as long as I can remember, I have been passionate about healthy eating and the transformative power of food. My name is Vitalija, and I’ve spent years exploring different diets, seeking the perfect balance between nutrition, flavour, and convenience. Like many of us, I wanted to enjoy food that wasn’t just good for my body but also pleasurable to the senses—without feeling like a punishment.

During my time working in the food industry, I realised I wasn’t alone in this pursuit. I found many people, especially here in Northern Ireland, searching for nutritious, clean-label meals that could fit seamlessly into their busy lives. However, despite countless options on the market, I struggled to find products that ticked all the boxes: health-conscious, affordable, sustainable, and, most importantly—delicious. This gap in the market drove me to take matters into my own hands and embark on a journey to create the very meals I had been looking for.

My search for the ideal solution led me to the Foodovation Centre in Derry/Londonderry, where I began working closely with food technologists and nutrition experts. Together, we set out to develop a line of meals to serve the modern consumer—those who want to eat well but also value sustainability and a clean label. We focused on finding the right combination of high-quality protein sources and natural ingredients to craft a balanced, nutritious diet without compromising on taste or convenience.

Through extensive research and product development, we were able to craft a meal concept that not only provides a nourishing experience but also offers the same indulgence many associate with traditional, less healthy foods. Unlike many plant-based products, our meals leave no unpleasant aftertaste—only a satisfying sense of fulfilment.

From that effort, Greeny Beany was born—a brand dedicated to offering healthy, nutritious, and affordable plant-based meals for people who value sustainability and convenience. Our goal is simple: to make it easier for you to enjoy a healthy diet without sacrificing flavour, time, or environmental responsibility.

At Greeny Beany, we believe that healthy eating should be accessible to everyone, no matter how busy life gets. That’s why we’re committed to using only the cleanest ingredients, with no hidden additives or artificial flavours. Our meals are designed with the modern lifestyle in mind—convenient, affordable, and, most importantly, good for you and the planet.

I’m excited to share this journey with you, and I hope you’ll join the Greeny Beany family as we work together to promote a healthier, more sustainable way of eating. Whether you’re a busy professional, a family on the go, or simply someone who cares about the impact your food choices have on your health and the environment, Greeny Beany is here to support your goals.

Let’s lead the way to a greener, healthier future—one meal at a time.”